Market research is one of the main factors used in maintaining competitiveness over competitors. , helps to identify and analyze the needs of the market, the market size and the competition. Market-research techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data.
Field- Mitra provides customized Primary Market Research services to help businesses determine insights that matter. Our experts understand your needs and design custom market research surveys, our experienced field researchers collect high quality data using best tools to bring out insights and present them so they can help your business
Here are some specific areas where market research can help you build a stronger business.
- Improve your branding. Many companies don't have a good handle on their brand. ...
- Understand your customers better. ...
- Measure the effectiveness of your marketing. ...
- Identify new opportunities. ...
- Get insights into product features.
Pricing & Value Research
Pricing research is a research method that aims to discover customers’ willingness to pay for a product or a service. The goal of pricing research i...
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Product Research
Product research allows one to collect credible information concerning consumer preferences with regard to proposed offer. It makes it possible to get...
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Customer Research
Customer research is conducted so as to identify customer segments, needs, and behaviors. It can be carried out as part of market research, user resea...
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Consumer Behaviour
In research of human subjects, a survey is a list of questions aimed at extracting specific data from a particular group of people. Surveys may be con...
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Survey
In research of human subjects, a survey is a list of questions aimed at extracting specific data from a particular group of people. Surveys may be con...
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