Service Details

Customer research is conducted so as to identify customer segments, needs, and behaviors. It can be carried out as part of market research, user research, or design research. Even so, it always focuses on researching current or potential customers of a specific brand or product in order to identify unmet customer needs and/or opportunities for business growth.

Customer research can focus on simple demographics of an existing or potential customer group (such as age, gender, and income level). Indeed, these considerations are vital determinants of a product’s target audience. However, such research also often seeks to understand various behaviors and motivators—factors which place a product’s use and potential on a higher level of study. Thus, the goal of such research is to expose clear details about who is—or will be—using a product as well as the reasons behind their doing so and how they go about using it (including the contextual areas of “where” and “when”). Customer research may be conducted via a variety of quantitative and qualitative methods such as interviews, surveys, focus groups, and ethnographic field studies. It also commonly involves doing desk research of online reviews, forums, and social media to explore what customers are saying about a product.

Solutions for Offerings that Customer Research Provides:

• Understand customers
• Selling the right product
• Beat competition
• Measures reputation and capability.
• Forecasting.
• Help in building unique strategies.
• It helps to discover your's and your competitor's strengths and weaknesses.
• It minimises any investment risk. ...
• It identifies potential threats and opportunities. ...
• It facilitates strategic planning. ...
• It helps in spotting emerging trends.