Survey
In research of human subjects, a survey is a list of questions aimed at extracting specific data from a particular group of people. Surveys may be conducted by phone, mail, via the internet, and sometimes face-to-face on busy street corners or in malls. Surveys are used to increase knowledge in fields such as social research and demography.
Service Details
Survey research is often used to assess thoughts, opinions, and feelings.[1] Surveys can be specific and limited, or they can have more global, widespread goals. Psychologists and sociologists often use surveys to analyze behavior, while it is also used to meet the more pragmatic needs of the media, such as, in evaluating political candidates, public health officials, professional organizations, and advertising and marketing directors.
Methods of Survey Data Collection
1. Online/ Email-Online survey research is one of the most popular survey research methods in this day and age. The cost involved in online survey research is extremely minimal and the responses gathered are highly accurate but the only drawback of this survey research method is that the response rates are lower compared to the other mediums.
2. Phone-Survey research conducted over phone can be useful in collecting data from a larger section of the target population but there are chances that the money invested in phone surveys will be higher than other mediums and also that the time required will be higher.
3. - In situations where there is a complicated problem to solve, face-to-face survey research can be conducted. The response rate of this method is the highest but it can be extremely expensive.
Further, on the basis of the time taken, survey research can be classified into two methods:
Longitudinal Survey Research: Longitudinal survey research involves conducting survey research over a continuum of time, which may be spread across years and decades. The data collected using this survey research method from one time period to another, is qualitative or quantitative in nature. Respondent behavior, preferences, attitudes are observed constantly over time to analyze reasons for change in behavior or preferences. For example, if a researcher intends to learn about eating habits of teenages, he/she will follow a sample of teenages over a considerable period of time to ensure that the collected information is reliable.
Longitudinal survey research is often followed by cross-sectional survey research.
Cross-sectional Survey Research: Cross-sectional survey research is conducted to collect insights from a target audience at a particular time interval. This survey research method is implemented in various sectors such as retail, education, healthcare, SME businesses etc
Solutions for Offerings that Survey Research Provides:
- High Representativeness. Surveys provide a high level of general capability in representing a large population. ...
- Low Costs. ...
- Convenient Data Gathering. ...
- Good Statistical Significance. ...
- Little or No Observer Subjectivity. ...
- Precise Results. ...
- Inflexible Design. ...
- Not Ideal for Controversial Issues.
