Mystery Shopping Program (MSP) is a tool used to measure the quality of job performance, regulatory compliance, service, or compliance with regulation, or to gather specific information about market or competitors including products and services. The services related to MSP are usually being deployed by third-party market research companies, watchdog organizations, or sometimes it is done internally by companies themselves. The mystery consumer's specific identity and purpose are generally not known by the establishment being evaluated

Mystery Shopping Research Method

• Our programs let you understand exactly what customer delight-driving behaviors look and sound like
• Retail audit services ensure retail network investments in fixtures, furniture & signage, demo units and branded displays are properly maintained
• Stock audit services provide accurate and reliable stock and inventory measurement in the supply chain to ensure correct accounting, maintain freshness and quality and minimize shrinkage through loss or theft
• Align company-wide focus on improving the customer experiences, resulting in higher sales through an increased number of customer visits
• Discover if customers are receiving consistently superior customer service at every location and customer touchpoint
• Identify gaps in training
• Improve suggestive selling and provide customers the information they want, resulting in an increased number of items purchased per customer visit
• Ensure compliance with legal requirements to maintain a positive brand image and avoid legal issues
• And much, much more

No matter what your objectives, we will partner with you to develop a program that will provide actionable results using state-of-the-art technologies and proven mystery shop methodologies.