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Retail audit is the study of selected retail outlets for collecting data about the health / visibility of a brand's products. This is a primary physical research process, wherein a trained auditor visits the establishment and validates information such as: Sales volume.
Visual merchandising is presenting or displaying products in a way that makes them visually appealing and desirable. Things like themed window displays, dressed mannequins, the arrangement of running shoes on a wall, and fresh fruits organized by color are all examples of visual merchandising .
Retail Audits
Retail Audits can help you to calculate store Action, point of sale material, price, product Presence and the execution of your retail marketing and p...
Why should you conduct merchandising audits? Ninety percent of purchasing decisions are based on visual appearance alone! Additionally, while companie...
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