Service Details

Retail Audits can be used to drive productivity, delivery and improve sales through observational checks on:

• Promotional compliance
• Merchandising and presentation
• Store presentation (inside/outside)
• Staff training
• Product availability and display
• Service quality
• Service speed
• Inventory and equipment
• Customer safety.

Multi Brand Outlet (MBO) Audit

Success at a Multi-Brand outlet depends on the accessibility of Products, prominence of the brand and product display, and the share and quality of recommendation by the in-store staff.

Field Mitra  shoppers visit MBO outlets asking for a product in the same category, and observe which the first product is proposed by the staff. If our client's product is not the first recommendation, the secret customer also inquires specifically about this product, and tries to measure staff attitudes towards it. The shopper also collects data about the availability and the visibility of the product in the store.

This data is used to create a Store Index Report for the MBO - which is a measure of how successful the brand can expect to be at this store. The index is used for store and team  as well as for strategic decisions that impact the channel.

Visibility Audit- 

In retail stores, products need to be displayed for their effective marketing. For this, the retail stores need to follow certain standards of cleanliness, layout & product display. Brands sets budget of significant amount planning various Point of Purchase material. Example – Wall branding, Posters, Fixtures etc so that retail stores can have a standard look and can easily convey the message of the brand. The main aim of visibility audit is to evaluate retail stores against a standard set of guidelines that relate to the visibility of the brand keeping in view hygiene and  branding  parameters at a retail store.

Comprehensive Store Audit-

Running an efficient store that delivers not only great customer experience, but also performs favourable on parameters such as stock turns, availability, shrinkage, operational expenses etc. depends on exercising strong control over hundreds of important aspects. Organizations do this by defining design guidelines and processes and procedures for everything from staff uniforms to stocking norms.

L-ONE comprehensive store audit is a detailed audit where we measure compliance to all the guidelines defined by an organization. We study your processes to put together a comprehensive checklist or audit parameters, and our trained auditors conduct field audits to measure compliance. Data is collected in a reliable and transparent manner, along with evidence such as photographs to give a complete and correct picture of execution at stores.